Choose a specific local company. Give a brief explanation of the industry and the company. (Just a few sentences)
Use the links here for the remainder of this assignment: http://guides.emich.edu/mktg470
A. In your chosen industry, what types of market info can you find in Mintel?
B. What relevant (explain how and why this is relevant) info in Mintel can you find that may help you with segmenting the market? Use reports on marketing to millennials, college students, social networking, etc.