Read the Chapter Case, “Harley-Davidson, Inc.: Troubled Times Increase H-D’s Reliance on International Sales,” on
pages 204-214, and answer the questions on page 214 in detail.
1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not?
2. What does a Porter’s five forces analysis reveal about the strategies H-D has employed in recent years?
3. How H-D compare to its competitors.
The case study is in Multinational Management A Stragetic Approach
Cullen & Parboteeah (2014)
