Write a 1,050- to 1,400-word paper in which you research the current customer base, consumer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. ****COCA-COLA Co.****
Identify the ideal target market for Coca-Cola principal product “Coca-Cola”. Include the following:
- Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.
- Estimate the size of the market and estimated penetration percentage.
- Create an initial marking positioning statement based on your current research.
- Provide justification for your answers.