When analyzing new markets to enter, companies need to perform an environmental screening to be sure about which potential candidates would be the most likely to provide the right conditions for achieving expected results. In doing that, economic conditions and growth patterns always play an important role for decision making.
- After the 2007/2008 world economic crisis, what has been different about emerging markets with regard to growth patterns, economic conditions, and trends? Justify your answer by providing some examples.
- If you were the person in charge of growth strategies for a retail company, what market(s) would be your primary targets for an expansion? Why? Explain your reasoning and substantiate your claims with citations from your research.
Give reasons in support of your responses. Be sure to cite any relevant resources.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail; include citations of all sources, where needed, according to the APA style; and demonstrate accurate spelling, grammar, and punctuation
- What is the impact of ethnocentrism on companies that want to expand their operations to new markets? Illustrate your answer with real-world examples.
- How can a company mitigate the impact of ethnocentrism? Provide suggestions and give examples to illustrate your points.
- If you were the person in charge of growth strategies for a retail company, what market(s) would be your primary targets for an expansion? Explain your reasoning.
Give reasons in support of your responses. Be sure to cite any relevant resources.
Write your initial response in 300–500 words
