1. Identify the market structure (perfect competition, monopolistic competition, oligopoly, or monopoly) that best characterizes the company you are evaluating.
2. Include information on the type of market structure you select, such as number of firms in the industry, product homogeneity, barriers to entry, and use of advertising.
3. Answer the following questions with respect to the industry:
How does the industry structure affect the strategies used by the company you are evaluating? To what extent does market structure explain the financial performance of your company?
For example, is it able to earn higher-than-average profits because of barriers to entry?
Is it able to use advertising or product differentiation to maintain its profits above thos