Part I – Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
- Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
- Analyze the dynamics of competition using Porter’s Five Forces Model of Competition. Correctly assess the dynamics of competition.
- Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
- Summarize the strategic issues firms in this industry face and identify their biggest threats.
This section should be titled “The Analysis of H-D’s External Environment.”