How would you calculate the profitability?

  • Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion (e.g. product scope, discount rate, timing, communication)?

 

  • Was the 2004 promotion profitable? Calculate the profitability using Brown’s logic and then calculate the profitability using the consultant’s model. How would you calculate the profitability?