How does your example avoid that challenge?

There are many ways to exercise promotion and public relations strategy. One way is to use humor to promote your product.

Please discuss a promotion (such as an ad or other promotion) that uses humor to achieve its goals.

One challenge of a humorous ad is that the humor can overshadow the core message of the ad. In other words, the ad is so funny that it is hard for the consumer to remember what was being promoted.

How does your example avoid that challenge?

Is there a link to an example of an ad that makes your point?