L’Oreal’s Integrated Marketing Communicates a decade old story
Read this case on pages 510-511 of the text (Marketing Author: Pride, Ferrell Publisher: SouthWestern Edition: Please Use Most Recent Edition-GOOGLE) and answer these questions within your case analysis:
- Describe L’Orela’s integrated marketing strategy. What are the strengths? Weaknesses?
- Describe the function and effectiveness of brand ambassadors. What are some risks associated with choosing a brand ambassador?
- Why is it important to have a story to tell when developing content marketing?