Describe the function and effectiveness of brand ambassadors. What are some risks associated with choosing a brand ambassador?

L’Oreal’s Integrated Marketing Communicates a decade old story

Read this case on pages 510-511 of the text (Marketing Author: Pride, Ferrell Publisher: South­Western Edition: Please Use Most Recent Edition-GOOGLE) and answer these questions within your case analysis:

1. Describe L’Orela’s integrated marketing strategy.  What are the strengths?  Weaknesses?
2. Describe the function and effectiveness of brand ambassadors.  What are some risks associated with choosing a brand ambassador?
3. Why is it important to have a story to tell when developing content marketing?