1- The original price on the price tags of the items I purchased was $257.00 (the manufacturer’s suggested retail price or MSRP). The MSRP is approximately how many multiples of the price Younker’s pays for merchandise?
2- Assume I have a receipt from Younkers, one of the stores in the Bon-Ton family. The total purchases on that receipt were $73.25. If my purchases are representative of the gross margin for Bon-Ton, what was the cost of the merchandise I purchased?
3- What is the gross profit ratio for Bon-Ton in the most recent year on the income statement?
4- Based on the Wall Street Journal article, what company tried to eliminate these huge discounts off MSRP and found this to be a losing strategy?