Psychographics, Demographics and the Consumer Pricing Model:
Part B: Scenario: You walk into your neighborhood supermarket to buy some bread, and you have an appointment so you are in a rush. Your friend wants you to bring whole grain bread to make sandwiches for the picnic you are having with several other friends. Using the consumer processing model from Chapter 5, describe the stages you would experience in this scenario. Based on the process you would experience, what would be your suggestion as to how the manager can improve on this customer experience?