Read the case study below and answer the questions that follow:
Module 01 Case Study
For this assignment, analyze the situation at the company in the Case Study. Where do you think the current product, e-textbooks, is in the Project Life Cycle? Based on your analysis of their current situation, write a 2-3 paper that does the following:
Describe in detail where the current product is in the Project Life Cycle.
Is the current product (e-textbooks) in the same position in the Project Life Cycle as the earlier product (hard copy textbooks)?
Describe what you believe led to the failure of the last two product launches.
What recommendations would you give to Martin? Susan? And the rest of the Project Team? Make certain your recommendations include specific examples of possible future action.
Your submissions should follow the essentials of APA (i.e., cover page, double-spaced, 12 pt. font, reference section at the end, in-text citations, etc.