Identify and describe all the media used in this campaign. Explain how the media mix works to form an integrated marketing campaign.

Identify and describe all the media used in this campaign. Explain how the media mix works to form an integrated marketing campaign. Considering the audience demographics, evaluate whether the media choices were effective or not and justify your evaluation with concepts from class or from outside sources. Support your narrative with credible sources cited in APA style. Here is one source: