How would global marketing for a supply chain differ from local marketing for the same products?

Assignment 01 – Week 2: Research a public company

Describe their supply chain strategy, from your research does it appear that the company has a fully integrated supply chain as described by the supply chain operations reference model? What is the company’s supply chain strategy? Are they globalized, have they outsourced part of their supply chain, or are they a purely supply chain company?

 

Discussion 01: Global Marketing

How would global marketing for a supply chain differ from local marketing for the same products?

 

Discussion 02: Enablers in a global supply chain?

Think about the new addition to the supply chain operations reference model – Enable; what are some of the enablers in a global supply chain?

 

Discussion 03: Do supply chains flatten the globe?

Friedman insinuates in The World is Flat (Links to an external site) that supply chains are the flatteners of the globe. Discuss how global supply chains have helped to flatten the globe.

 

Discussion 04: SCOR Functions

Friedman insinuates in The World is Flat (Links to an external site) that supply chains are the flatteners of the globe. Discuss how global supply chains have helped to flatten the globe.

 

Discussion 05: Sourcing vs. Deliver Options