How do ticket sales compare with what one would consider a traditional audience for the ballet? What are the potential untapped markets?

Help PAB by thinking through how they should spend $100,000 to grow the audience, and increase awareness and giving.

Your challenge is to characterize, quantify and visualize the best opportunities for PAB to grow their audience and increase charitable giving. Specifically, your analysis should address one or more of the following questions:

  • How do ticket sales compare with what one would consider a traditional audience for the ballet? What are the potential untapped markets?
  • What is the role of location in the products (i.e., ticket packages) sold?
  • Is there are relationship between potential donors and ticket sales? By location? By other demographics?
  • How can PAB use their advertising budget to increase public awareness and reach their target audience and potential donors?