How do they communicate this statement as opposed to the competition?

A brand’s positioning statement represents how you want customers to think and feel about the product/service brand or retail brand. Search the Internet for three retailer websites that do a great job in positioning their brand.

Please respond to these questions in your minimum 2–page APA paper. Include the name and URL for each retailer identified.

  • As a retailer, how do they communicate their positioning statement?

  • How do they communicate this statement as opposed to the competition? Refer to Outcomes of Proposed Positioning in figure 5.3 in Chapter 5.

  • Decide in which quadrant each of the three retailers positioning statements would be located and why.