A brand’s positioning statement represents how you want customers to think and feel about the product/service brand or retail brand. Search the Internet for three retailer websites that do a great job in positioning their brand.
Please respond to these questions in your minimum 2–page APA paper. Include the name and URL for each retailer identified.
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As a retailer, how do they communicate their positioning statement?
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How do they communicate this statement as opposed to the competition? Refer to Outcomes of Proposed Positioning in figure 5.3 in Chapter 5.
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Decide in which quadrant each of the three retailers positioning statements would be located and why.
