Evaluate the strengths and weaknesses of each communication tool.

Write a 1450-1600-word paper in which you discuss THREE marketing communication options in advertising, personal selling, public relations, and promotion that you believe can be effectively used to promote the product COCA_COLA.

Include the following:

  • Evaluate the strengths and weaknesses of each communication tool.
  • Justify your choices based on the target market, the competition, and your desired positioning