- Briefly describe the MNE?s history, mission, & product portfolio
- Discus that company?s international involvement
- Which parts of the world (& countries) are they focused on
- Discuss its home country CSA?s
- Discuss the MNE?s FSA?s
- Briefly analyze the industry the MNE is primarily in
- Analyze the globalization strategies of the company.
– Historical market/country expansion strategies
– Market entry strategies
– Marketing & production strategies
- What are the problems & issues they faced and how did they respond
- What changes did they make in their overall strategies/operation due to
11.What has their financial performance been over time?